While I love to dig in on everything from tweets to taglines, I feel most at home as a writer creating narrative-driven content.
These videos are some of my favorites.
I co-wrote and produced this video, the anchor piece of an overall rebranding campaign for Mercari, a mobile marketplace app based in Japan looking to establish themselves as a competitor to eBay in North America.
Sensely is a healthcare startup based in San Francisco, but they partner with the NHS in the UK on a patient portal app. I co-wrote the two pieces below that featured actors but were created to evoke talking-head testimonials with “real” people.
Another “Ask NHS (powered by Sensely)” video, of six produced.
I wrote and directed this great sock puppet caper for Downy as part of their “Feel More” short film series. It premiered during the primetime airing of The People’s Choice Awards.
I wrote and directed this funny little instructional video for Fox Searchlight as a companion piece to Wes Anderson’s “Fantastic Mr. Fox.” It appeared alongside other promotional content on the film’s website.
Not an official commercial, but my favorite of many specs I’ve written and directed.
When Sega re-launched a slew of their classic console games as standalone apps, they needed campaign copy that appealed to new gamers while speaking the lingua franca of Gen-Xers and (elder) Millennials who originally discovered the games. The Sega Forever website served as the portal for new releases and news on upcoming games.
Check out the Sega Forever website here.
Direct Energy "Talking Appliances"
36 social posts (For Facebook, Twitter and IG) were created to promote and compliment Direct Energy's "Talking Appliances" broadcast campaign ("What if your appliances could tell you more?") and to incorporate a secondary theme; "Use less of what we sell."
N.B. -- These are screenshots of animated GIFs.
Supercell “The Mega Crab Event” (Below)
A screengrab of a social media post originating on Waste Creative’s Instagram feed, part of a larger campaign around the launch of a new “Mega Crab Event,” an in-game feature of Supercell’s worldwide app phenomenon, Boom Beach.
Freedman International is a transcreation company that translates copy and adapts marketing campaigns for territories across the globe. While the service they provide is critical to the success of any company with a global reach, they found it was challenging to externally communicate the value of their services to new clients. In 2017, I worked alongside my colleagues at Waste Creative on a full rebranding initiative for Freedman which included a new website, tagline and a Brand Guidelines handbook (samples below, full document available upon request.)
Though not oppressive with their client-facing newsletters, Waste Creative would send out a subscriber update every few months to highlight new clients and agency work. I always loved the opportunity to write these breezy blasts (and take my “cheeky British” tone out for a test drive whenever I could.)
April 2018 - Click to open
August 2017 - Click to open
November 2016 - Click to open
Not to mention…
Remember when it seemed like every company in the world suddenly decided to update their Privacy Policies and Terms of Service all at once? That’s because Europe’s General Data Protection Regulation (GDPR) law went into effect and any corporation doing business in Europe had to be in compliance. Super boring, right? Well, Waste decided to have a little fun with it, and gave me free reign to create a ridiculous addendum. Click here to read
Client: Direct Energy (Houston, Texas)
Campaign: "Talking Appliances" (written by, directed VO sessions)
Six 3D animated spots were created to compliment the "Talking Appliances" broadcast campaign and hero the appliances. The rest of the videos can be see on DE's Facebook page:
The content below was created during my time at Waste Creative, a digital agency based in London with an office in Santa Monica.
The “Waste Creative Photoshop Friday Contract of Consent”
I created this wonderful piece of faux-legalese in response to some risqué employee-generated content that was showing up on the agency’s #photoshopfriday Slack channel. The managing partner quickly realized that, absent any sort of formal HR department, the agency should probably indemnify themselves against any sort of legal action arising from hurt feelings. Whether this became an actual legal document or not, I realize that I may have missed my calling as a legal contract writer.
Waste Creative “About Us”
The “About Us” section on their website is an outcropping of an internal document known as “The Waste Way,” which was created as part new employee handbook, part brand/TOV guideline for the agency. With the “Who We Are,” and “What We Do” sections, I attempted to distill — as succinctly as possible — the essence of an agency that prides itself on its independent and irreverent spirit.
Check out the rest of the “About Us” page here.
